Tourism in Georgia in 2025
Tourism continues to be one of Georgia’s fastest-growing sectors. The country attracts travelers with its diverse nature, traditional cuisine, winemaking heritage, and centuries-old landmarks.
📌 Top Travel Destinations:
- Tbilisi – Old Town, modern architecture, and lively nightlife
- Kazbegi – Mountain views, historic churches, and hiking trails
- Svaneti – Ancient towers and authentic highland atmosphere
- Kakheti – Wine routes, local wineries, and traditional feasts
- Batumi – Black Sea coast, beach resorts, and a modern boulevard
📌 Tourism Trends in 2025:
- Increased demand for local guides and custom private tours
- Growth of rural and eco-tourism
- Focus on responsible and sustainable travel
Authentic Regions and Traditional Villages
Georgia is not only about cities. Its rural and highland regions offer a glimpse into the country’s authentic lifestyle. These areas are becoming increasingly popular among travelers who want to discover the real Georgia, away from the crowds.
📌 Must-Visit Authentic Regions:
- Tusheti – Protected nature, seasonal villages, and remote mountain roads
- Khevsureti – Medieval towers and untouched traditions
- Racha – Quiet villages, rivers, and local wine
- Guria – Coastal lowlands, hazelnut farms, and unique humor
- Mountainous Adjara – Lush forests, waterfalls, and traditional stone houses
These regions offer peaceful retreats, unique cultural experiences, and a chance to explore Georgia off the beaten path.
Culture and Contemporary Arts
Georgia’s cultural scene is a mix of ancient traditions and modern creativity. Over the last few years, the country has become a cultural hotspot in the region.
📌 Electronic Music Scene in Tbilisi
Tbilisi is now known as one of the leading cities for underground electronic music in Eastern Europe. World-famous clubs like Bassiani, Khidi, and Mtkvarze attract DJs and fans from across the globe.
📌 International Artists Performing in Georgia
Georgia has also become a destination for major global concerts. In recent years, the country has hosted internationally known artists such as:
- Justin Timberlake
- Sting
- Imagine Dragons
- Andrea Bocelli
- Deep Purple
- Enrique Iglesias
…and many more.
These events put Georgia on the global cultural map and bring thousands of music fans to the country.
Traditional Culture & Folklore
At the same time, traditional Georgian culture remains strong. UNESCO-recognized polyphonic singing, folk dance, local crafts, and regional festivals are still alive and celebrated across the country.
Georgian Cuisine: A Taste of Tradition
One of the main reasons visitors fall in love with Georgia is the food. Georgian cuisine is diverse, flavorful, and closely tied to the country’s culture and hospitality.
📌 Must-Try Dishes:
- Khinkali – Juicy dumplings with spiced meat or mushrooms
- Khachapuri – Cheese-filled bread, with many regional variations
- Adjarian Khachapuri – Boat-shaped bread filled with melted cheese, butter, and a raw egg yolk on top
- Lobio – Spiced bean stew served with cornbread
- Pkhali – Vegetable and walnut pâté, often made with spinach or beetroot
- Kubdari – Spiced meat-filled bread from the Svaneti region
- Chakapuli – A herbed stew made with lamb or veal, tarragon, and white wine
- Churchkhela – A traditional Georgian sweet made from grape juice and nuts
- Shoti Bread – Traditional Georgian bread baked in a tone oven
📌 Local Food Experiences:
- Supra (traditional Georgian feast) hosted by a tamada (toastmaster)
- Cooking classes with local families
- Food and wine pairing tours in Tbilisi or countryside towns
